The Gardening.club
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AI-STUDIO
About
We’re not here to churn. We’re here to cultivate.
In a world where content is constant, we choose to create with care. We believe that meaningful work starts with intention—grounded in relevance, context, and connection.
Great creativity doesn’t just perform for the algorithm; it brings people closer. It sparks recognition, trust, delight—a shared sense that someone out there gets you. That’s the kind of work that lingers, that strengthens relationships not only between brands and audiences, but between people themselves.
We build things that care who they’re for. That adapt to people’s needs, places, and moments. That respect attention as a gift—not a metric. Our tools are sharp—AI, storytelling, design—but our goal is soft: to make things people love. To help brands and creators grow relevance, not just reach. Meaning, not just impressions.
We plant thoughtfully. We prune the noise. We grow what matters. Welcome to the Gardening Club.
The Gardening.Club is headed by Tom Roope (Futurist), Colin Davis (Global Head of Innovation), Jacqui Kenny (celebrated AI Artist) and Melanie Bridge (co CEO & founding film director of The Sweetshop).
Tom has been at the forefront of the intersection of technology and creativity, pioneering AI’s role in storytelling. Colin led innovation through campaigns and products, finding opportunities to create new and different ways of connecting with audiences. Jacqui’s groundbreaking digital artistry has been showcased at Gucci Gallery, Louis Vuitton, and beyond. Together, they’ve been shaping this space from the very start. Full bios can be found at the bottom of the page.
Sweetshop co CEO Melanie Bridge says: “As a futurist Tom has a vision beyond what most people can imagine, and Jacqui's exquisite artistic sensibility ensures that we continue to push craft to the highest level”.
Services
With our legacy and commitment to beautiful craft, we leverage our knowledge of both traditional and AI to enhance the end result, we are always looking at how we can maximise the craft.With over 20 years of experience in high quality film production, we are able to advise when it’s appropriate to blend AI and traditional shooting techniques, and supply the shot replacements needed. More production value on screen = better creative.
The Gardening.club have the ability to create tools and tech for bespoke & effective marketing campaigns, such as scalable targeted personalisation systems, that are built specifically for your brands needs. Iterative and improving - The team recently completed personalised recommendation software for well known UK glasses brand Black Eyewear, where the creative IP from the company’s founder was made into personalised tech for their website.
The Gardening Club brings deep expertise in post-production and visual effects, seamlessly integrating AI with traditional techniques to deliver high-end, meticulously crafted work for agency projects—elevating storytelling while maximizing efficiency and impact.
The ideal time to utilise TheGardening.club in your workflow is before your project has even been conceived, right back in the ideation phase. Our founding and lead AI Strategist, Tom is often brought in to collaborate on creative ‘sprints’ with agencies to see how AI can be utilised to optimise creative and delivery for clients. With our teams combined knowledge of traditional production processes and new technologies within AI, we can advise you and your team on how you can best utilise AI filmmaking to enhance your specific project.
We provide AI artists and tech support to produce full AI films and TVC’s for AI suitable ideas, at the very top end of creative. Our roster of talented AI artists have been chosen for their unique vision, storytelling capabilities and style, just as our directors are selected today.In fact, many of our AI roster have been successful film directors and Creative Directors, with years of experience in the industry. We support traditional projects, AI-assisted ventures, and fully AI-driven productions, including commercials and branded entertainment. We are particularly excited to produce films that have been scripted with the unique style of the AI artist in mind.
With expert advice from top copyright lawyers worldwide, we’ve developed our own rigorous and meticulously crafted set of protocols, systems, and guidelines that our AI artists follow. This ensures we can confidently use AI in our commercial projects. Not only does this framework protect our clients, but it also establishes a new benchmark for the industry. We’re so proud to be breaking new ground and setting a precedent that we believe is among the first of its kind.
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