The Gardening.club
AI Roster
About
AI is a tool, a very useful tool, but nevertheless a tool that only creates the best outcome when wielded by a highly trained and creative mind.
Better creative, delivered more effectively.
We believe the future of creativity lies in finding new ways to leverage AI to enhance and amplify human creativity, rather than replacing it. We aim to use AI to both amplify budgets and enhance creativity and storytelling and to remove the complexities of AI for Agencies, Creatives and Brands.
In the attention economy, where success means landing in the top 1 percent of content, The Gardening.Club sets ambitious goals. We value our AI talent roster as we would any of our film directors. We only work with the very top artists in the world, and we delight in the extremely unique talent of each of them. Craft is always the key in our work whether it be in traditional or AI film.
The Gardening.Club is headed by Tom Roope (Futurist), Jacqui Kenny (celebrated AI Artist) and Melanie Bridge (co CEO & founding film director of The Sweetshop).
Tom has been at the forefront of exploring the intersection of technology and creativity, particularly in the realm of AI. Jacqui, a celebrated digital AI artist, has gained recognition for her unique approach to digital art. Her work has been showcased at prestigious venues like the Gucci Gallery and Louis Vuitton, as well as other digital-first spaces, earning her a dedicated following. Both Tom and Jacqui have been deeply invested in this new technology since its inception. Full bios can be found at the bottom of the page.
Sweetshop co CEO Melanie Bridge says: “As a futurist Tom has a vision beyond what most people can imagine, and Jacqui's exquisite artistic sensibility ensures that we continue to push craft to the highest level”.
Services
We provide AI artists and tech support to produce full AI films and TVC’s for AI suitable ideas, at the very top end of creative. Our roster of talented AI artists have been chosen for their unique vision, storytelling capabilities and style, just as our directors are selected today.
In fact, many of our AI roster have been successful film directors and Creative Directors, with years of experience in the industry. We support traditional projects, AI-assisted ventures, and fully AI-driven productions, including commercials and branded entertainment. We are particularly excited to produce films that have been scripted with the unique style of the AI artist in mind.
The ideal time to utilise TheGardening.club in your workflow is before your project has even been conceived, right back in the ideation phase. Our founding and lead AI Strategist Tom is often brought in to collaborate on creative ‘sprints’ with agencies to see how AI can be utilised to optimise creative and delivery for clients.
Work with our inhouse AI expert to scope out potential opportunities for AI integrated creative. With our teams combined knowledge of traditional production processes and new technologies within AI, we can advise you and your team on how you can best utilise AI filmmaking to enhance your specific project.
The Gardening.club have the ability to create tools and tech for bespoke & effective marketing campaigns, such as scaleable targeted personalisation systems, that are built specifically for your brands needs.
The team recently completed personalised recommendation software for well known UK glasses brand Black Eyewear, where the creative IP from the company’s founder was made into personalised tech for their website.
With our legacy and commitment to beautiful craft, we leverage our knowledge of both traditional and AI to enhance the end result, we are always looking at how we can maximise the craft.
With over 20 years of experience in high quality film production, we are able to advise when it’s appropriate to blend AI and traditional shooting techniques, and supply the shot replacements needed. More production value on screen = better creative.
With expert advice from top copyright lawyers worldwide, we’ve developed our own rigorous and meticulously crafted set of protocols, systems, and guidelines that our AI artists follow. This ensures we can confidently use AI in our commercial projects. Not only does this framework protect our clients, but it also establishes a new benchmark for the industry. We’re so proud to be breaking new ground and setting a precedent that we believe is among the first of its kind.
AI WORK