BIO: TOM ROOPE
08 July 2024
Tom Roope is a digital creative director and futurist with over 30 years of experience in the industry. He has been at the forefront of exploring the intersection of technology and creativity, particularly in the realm of AI.
Notably, in the digital space, he has worked with many high-profile clients such as Coca-Cola, Nike, Pharrell Williams and David Beckham.
Tom Roope has been at the forefront of digital media and creativity since 1993, Tom has won many awards for his digital and creative work, including 3 D&AD Silvers and a Gold Lion at Cannes. He is an Honorary Royal Designer for Industry (awarded by the Royal Society of Arts), is in the BIMA Digital Hall of Fame, and has received an honorary doctorate from the University of Lincoln for his contribution to digital culture.
In 2007, Tom and Jacqui co-founded The Rumpus Room with The Sweetshop, a digital agency focused on creating immersive experiences. Notably, in the digital space, he has worked with many high-profile clients such as Coca-Cola, Nike, Google, LVMH, Pharrell Williams and David Beckham and produced a crowdsourced campaign for Xbox with Lily Allen that garnered an enormous viewing of 32 million in 2012, and was rumored to have inspired the early days of Music.ly/Tik Tok.
In 2016, Tom took on the role of Group Creative Lead at Google ZOO, their creative think tank where he led a team of creative technologists to solve complex problems for Google’s top clients using advanced technologies like machine learning.
Fabricus, was a project conceived by Tom’s creative team at Google, while working on Ubisoft's "Assassin's Creed Origins" the team created the concept and software to harness the power of machine learning to translate hieroglyphics.
Tom's latest project has been to create an AI tool for Black Eyewear. Tom worked with the founder, to train an AI with his perceptual skills, that can now make personalized recommendations at any time, from anywhere from your phone.