JEANA Khoury Signs With the Sweetshop for Representation in Asia

29 October 2023

Jeana Khoury’s journey into filmmaking is inspired by her love for various creative crafts; art, writing, music & acting, all converging into the world of film

The Sweetshop

Director Jeana Khoury, has signed with The Sweetshop for representation in Asia. As a filmmaker Jeana’s directorial style demonstrates an enigmatic and heartfelt approach to storytelling.

Jeana Khoury’s journey into filmmaking is inspired by her love for various creative crafts; art, writing, music and acting, all converging into the world of film. With a diverse portfolio that spans from light-hearted fashion to compelling beauty campaigns and visually rich food projects, Khoury has earned her reputation as a multifaceted director capable of delivering outstanding content. Her work has left a lasting impression on a wide range of notable clients, including industry giants such as KFC, Toyota, Hyundai, Environ, and Jo’Burg Ballet.

Jeana's path crossed with The Sweetshop, during her early days as a creative researcher where she developed a great admiration for Founding partner and current Global co-CEO, Melanie Bridge's directorial work. “I knew about The Sweetshop from my early days of researching. I knew Melanie’s work, admiring it and being inspired by it and always got excited when a new piece came out on Shots. Then when I moved to Amsterdam, Matthys Boshoff, a The Sweetshop director and fellow South African said I should drop them a line. I was introduced to Jenny and Penny and that’s how we crossed paths. And the rest is history…”

Co-CEO and founding partner Melanie Bridge is ecstatic to be adding Jeana to The Sweetshop’s Roster.

“When Jenny and Penny first introduced me to Jeana's work, there was an instant connection. There was something in her films that resonated with my own early work as a director. Meeting Jeana was a heartwarming surprise because she wasn't just a fan, but had also studied my work as a young director's assistant, it all clicked into place. It was a no-brainer to welcome Jeana to our team. Not only is she a remarkably talented director, but she's also such a joy to be around. Her intelligence and unwavering work ethic are inspiring, and Jeana is the perfect collaborator, always bringing that extra special spark to the table."

Jeana is excited about this new career opportunity, saying “I feel so honoured that The Sweetshop would like to represent me. I feel there is an alignment of tastes and of values and that they are the “go to” company in Asia. It’s important to work with production houses that deliver. You can be the most talented director in the world, but you are only as good as your team!”

Regional BDM Asia / senior producer Jenny Crabb and executive producer Penny Woo share their thoughts, “We are absolutely delighted to have Jeana join our Asia roster. Not only is her work powerful, versatile and above all visually striking, but she also has a wonderful ability to bring the stories of women to life in a nuanced and compelling way. We can't wait to see what we can do together - welcome to the Sweetshop!”

When Jeana isn't immersed in her creative pursuits, she dedicates her time to her immediate family and her interests in human behaviour, yoga, fashion, and screenwriting. Her current project is a romantic musical comedy called "Lorato," exploring themes of individuality and community.