THE SWEETSHOP Signs Director Edward Housden

The Sweetshop AUNZ has signed director Edward Housden to its roster. The production company said Edward was thoughtful and inventive and that he has a strong instinct for comedic timing, blending understated performances with refined cinematic restraint.

He told LBB he was "keen to jump into all sorts of work with [The Sweetshop], from filmic comedy projects to more strange and wonderful things."

His work is driven by a clear point of view and focus on craft, making him a natural fit for The Sweetshop, the prodco said. Greg Fyson, global head of director development, and co-managing director of The Sweetshop Australia said,

"Edward is one of those rare directors whose work feels both effortless and deeply considered. Talented as he is tall… I am very excited for what's to come.”

With strong experience in both commercial and short-form work, Edward has a flair for creating work that turn everyday moments into distinctive, engaging storytelling. Working with agencies like adam&eve, DDB, Saatchi & Saatchi, Mother, and BBH, Edward has created work for the likes of Esso, Stella Artois, Captain Morgan, Nivea, and local brands like Seek.

Edward Pontifex, co-managing director of The Sweetshop Australia, said,

“It was obvious from his work that he has a strong grasp of comedy — and even better to discover he’s such a genuinely lovely human too.” 

Edward added, “I’m very excited to join the sweet people at the Sweetshop. It’s such a great team to be a part of. We’ve already jumped into some really fun work together and I can’t wait to see what’s around the corner.”

His short film 'Muscles' premiered as an Official Selection at Cannes, before going on to screen at festivals such as SXSW and BFI London. Edward's commercial work has also garnered attention within the global award circuit, and has been recognised at D&AD, Cannes Young Director Award, Ciclope, and the British Arrows, to name a few.

Ben Dailey, managing director and executive producer of The Sweetshop New Zealand, said,

"It's great to have new talent of Edward's calibre joining The Sweetshop, we look forward to Edward weaving his magic in New Zealand very soon."

Edward is now available for commercial, branded, and short-form projects across Australia and New Zealand through The Sweetshop.