Jo Malone, Tom Hardy and director EDWARD Berger create a love letter to London.

22 June 2024

Written by

Shots News

Jo Malone’s latest spot 'London at Play' produced and commissioned by London production house Noir, is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweesthop's BAFTA and Academy Award winner Edward Berger.

The Sweetshop

Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London.

The script and creative was a collaborative approach from Jo Malone’s in-house creative director Wandjina, Tom Hardy, Chips Hardy and Edward Berger. Every scene was carefully mapped out and written as a team all the way through pre-production, production through to post-production.

Director Edward Berger speaks highly of Tom not only as an actor but as an active collaborator in the piece;

“Tom Hardy is one of the greatest actors of our time, so to collaborate with him was an absolute dream. We made every shot a labor of love and Tom’s care really shone through”

Director of Photography, James Friend ASC/BSC, creates an onscreen world that is timeless, the film was shot with a mix of formats using 35mm, 16mm and digital. The score was designed by Edward’s longtime collaborator Volker Bertelmann. A collaboration from inception to final edit, the Noir produced spot showcases Jo Malone in classic London style.

View the film here.