Jesse James McElroy joins The Sweetshop Australia

27 March 2025


The Sweetshop is excited to welcome Jesse James McElroy to its Australia roster – a director known for his razor-sharp comedic instinct, bold visual flair, and an uncanny ability to turn big ideas into unforgettable campaigns.

The Sweetshop

Since stepping behind the camera in 2015, Jesse has directed standout work for global heavyweights like Volkswagen, MasterCard, McDonald’s and Unilever, as well as beloved Aussie brands including Catch and Bankwest. Along the way, he’s picked up a Cannes Lion, a Webby Award, and landed on Vice Magazine’s Best Commercials of the Year list.

Whether he’s working with scripts that are clever, quirky, or completely out of left field, Jesse brings a unique blend of creative energy and precision to every project – constantly pushing for work that’s fresh, fun, and impossible to ignore.

The Sweetshop’s Global Head of Director Development, Greg Fyson says

“Jesse and I go back to our younger and better-looking days.  It’s a real joy to be getting the band back together. He’s always had a brilliant ability to bring ideas to life with wit, craft, and just the right amount of mischief. I’m absolutely thrilled to welcome him to The Sweetshop family.”

Check out Jesse’s work here.