THAT
JAM

That Jam are a multi-award winning comedy directing duo that have been on Sweetshop's radar for some time! Made up of Joe Beverley and Samuel Hurlock, they're best friends, dedicated overachievers and total film fanatics. 

Both hail from equally rainy and uneventful corners of the UK, but they crossed paths in the slightly less boring, but still drizzly, middle and everything changed.

The duo have always leaned into their strengths; crafting the ordinary into funny, making the bizarre feel believable, and slathering a warm jammy touch onto the strange.

Together, they’ve channeled that creativity into major campaigns for brands like Adidas, McDonald’s, Google and Mastercard to name a few.

We want them to be our best friends, and we think you will too.