Simon Cracknell

DBS CNY

Play reel

Simon Cracknell

Simon Cracknell has a naturally relaxed and engaging personality, countered by a commitment to detail. Much of his work shows these character traits, alongside performance-led visuals and stylish flourishes. He has shot on every corner of the globe and worked with brands like Coca-Cola, Nike and Pantene. His fun ‘Huat Ahhh’ campaign was described by Campaign Asia as “a welcome note of lightness for both DBS and the Chinese New Year season.”


Simon Cracknell 具有自然放松和平易近人的个性,但他对细节的追求却是异常的苛刻。他的大部分作品都展现了这些个性特征,以及以表演为主导的视觉效果和时尚气息。他的足迹遍布全球,与可口可乐,耐克和潘婷等品牌合作。他的有趣的 “ Huah Ahhh” 活动被 Campaign Asia 描述为“ DBS和农历新年期间轻盈的祝福。”