First-generation Hispanic-American director, Alfredo Vidal was born and raised in the vibrant streets of Los Angeles. When he wasn't playing basketball or skating, Alfredo spent his younger days immersed in photography, capturing the world around him through his lens. This early passion for visual storytelling eventually led him to ArtCenter College of Design’s film program, where his journey as a director began.

Alfredo’s experiences growing up in LA have deeply influenced his distinctive and emotionally driven work. He is constantly looking for new ways to explore visual and narrative storytelling, with human stories at the core of everything he creates. Alfredo’s warm and engaging approach brings a unique perspective to every project, making his work resonate deeply with audiences.

The Sweetshop