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Starbucks wins at Eurobest

Starbucks 'What's Your Name' directed by Nicolas Jack Davies has been awarded in both Film and Glass: The Award For Change at 2020's Eurobest Festival of Creativity.

Created by Iris Worldwide, the film focuses on the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people on a journey of self-identity. The campaign aimed to encourage reassessment of Starbucks as a genuinely progressive brand, and opened up a passionate conversation about gender and inclusion in the UK and beyond.

It was awarded Silver in Film, as well as recieving the Glass Award For Change.

Eurobest, part of the Cannes Lions family, celebrates the best creative ideas from one of the most diverse and exciting regions in the world.

Congratulations to all involved. See all of the 2020 winners here.