David Reviews: Five Stars for Toyota Hilux
Directed by Damien Shatford, Toyota Hilux ‘Unbreakable Bond’ from Saatchi & Saatchi NZ has received a five-star review and 'Pick of the Day' from David Reviews.
Toyota neatly handle hanging out at a safe physical distance without ever mentioning the word 'pandemic' in this amusing Kiwi ad. Bound partly by their shared love of powerful trucks and rugged terrain, a diverse collection of mates happen upon each other by the roadside and decide to stop for what turns into quite the extended chat.
There's a lovely pace to Damien Shatford's film, as snippets of conversation are permitted to flow throughout the 90" runtime without ever feeling pressured. Combined with a typically laid-back antipodean sense of humour and some fun performances (the bearded old bloke speculating about his own star sign is a particular standout), it's a charming addition to the brand's canon.
This article was first published by David Reviews on 25 November 2020.