David Reviews: Five Stars for Gumtree
Gumtree rejig their proposition with four 20" ads courtesy of director Jim Hosking and agency Wieden & Kennedy. Keen to empower customers and expunge the middleman once and for all, the online marketplace denounce cheap sales tactics like eye candy, empty promises, and, erm, sexy men on rugs. Worse than carpet moths, they are.
Quick, silly, and funny, each skit does a memorable job of selling the brand's straightforward ethos. Well-judged props and practical effects also catch the eye, with Hosking's distinctive brand of humour present throughout. As for the brand's tagline, will the recent sale to the owner of rival platform Shpocka deliver both good finds and good value?
This article was published by David Reviews on 26 May 2021.