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Campaign 'Most Read' 2020

Created by Iris Worldwide and directed by Nicolas Jack Davies, Starbucks UK ‘What’s Your Name’ is Number 3 in Campaign Magazine’s round-up of the most-read work stories in 2020.

It writes: "Starbucks earned top spot in Channel 4’s fourth annual Diversity in Advertising Award for its depiction of a transgender person trialling their new name.

Created by Iris, "What’s your name" follows James as he finds acceptance in a Starbucks store, where he hears his new name for the first time in public.

It was created by Eli Vasiliou, Richard Peretti, Giulia Frassine, Anny Heyden and Matt Gray, and directed by Nicolas Jack Davies through Sweetshop."

The story featured in the list was headlined "Starbucks captures life-altering moment of transgender person trialling new name."

See the feature in full here.