Sweetshop has signed Director Marit Weerheijm for representation in the UK.

In a bid to get cyclists wearing their protective headgear, the Danish Road Safety Council travelled back to 893 to find out how the Vikings did it.

No-one enjoys a pandemic, per se, but retailer Pets At Home have cause for celebration. £1 billion sales stem from an upsurge in pet ownership, and this 80" film celebrates the deepened bond between humans and animals.

Your Life, Plus Army Reserve, VMLY&R’s first major Defence Force brand campaign since it regained Defence Force Recruiting turned out to be quite a production for Sweetshop and director, Joel Harmsworth, eighteen months in the making, interrupted several times by both Covid-19 and an extraordinary complex of logistics. Over 50 executions were created across cinema, TV, social and OOH to target different segments of the Australian public at different times.

Recently signed Sweetshop directors Christian & Patrick reflect on the last 20 years in a new feature from Creative Review – discussing the way architecture has influenced their work, the elements that ads often overlook, and the future of music videos.