News
  • Gumtree sacks off the salesman with Good Finds

    In a humorous series of films, Sweetshop's Jim Hosking and Wieden+Kennedy London find sellers narked off by naffness.

    Read more
  • David Reviews: Five Stars for Pets at Home

    No-one enjoys a pandemic, per se, but retailer Pets At Home have cause for celebration. £1 billion sales stem from an upsurge in pet ownership, and this 80" film celebrates the deepened bond between humans and animals.

    Read more
  • David Reviews: Five Stars for Gumtree

    Gumtree rejig their proposition with four 20" ads courtesy of director Jim Hosking and agency Wieden & Kennedy. Keen to empower customers and expunge the middleman once and for all, the online marketplace denounce cheap sales tactics like eye candy, empty promises, and, erm, sexy men on rugs. Worse than carpet moths, they are.

    Read more
  • The Stable Interview: Joel Harmsworth 'Your Life. Your Army Reserve'

    Your Life, Plus Army Reserve, VMLY&R’s first major Defence Force brand campaign since it regained Defence Force Recruiting turned out to be quite a production for Sweetshop and director, Joel Harmsworth, eighteen months in the making, interrupted several times by both Covid-19 and an extraordinary complex of logistics. Over 50 executions were created across cinema, TV, social and OOH to target different segments of the Australian public at different times.

    Read more
  • Jakob Marky: Sandy Hook Promise

    Young people have felt the stresses of isolation greatly. They’ve missed graduations and proms. Been detached from friends and family. Stayed in their bedrooms 20 hours a day. Been constantly plugged in online. These kinds of emotional strain can lead to various forms of violence – not just shootings, but also suicide and self-harm.

    Read more
  • Christian & Patrick On 20 Years Of Directing

    Recently signed Sweetshop directors Christian & Patrick reflect on the last 20 years in a new feature from Creative Review – discussing the way architecture has influenced their work, the elements that ads often overlook, and the future of music videos.

    Read more
  • Clio Awards: Starbucks 'What's Your Name?'

    Starbucks 'What’s Your Name?’ from Iris, directed by Nicolas Jack Davies won SILVER in Film, 31 seconds - 60 seconds, and BRONZE in Branded Entertainment & Content, Partnerships/Co-Creation at this year's Clio Awards.

    Read more
  • Beyond Imagination: Paul Nevison

    Disturbingly the Syrian conflict has now been raging for ten years with more than 600,000 people killed or missing and over 13.7 million now living in internal camps or as refugees abroad. Director Paul Nevison's experiences of visiting a such a camp in Lebanon have haunted him ever since and are behind his latest film which captures the resilience and resourcefulness of Syrians trying to protect their families from the horrors of war and displacement.

    Read more
  • Green The Bid

    Green The Bid has created the framework for widespread industry adoption and we are honoured that Sweetshop's Global Director of Productions Fiona King has been asked to join their Advisory Board.

    Read more
  • Iconic Steps: Industry Insights with Andrew Chaplin

    As part of Sweetshop’s partnership with social enterprise Iconic Steps, director Andrew Chaplin recently presented an Industry Insights session, sharing his advice and experiences with the young people they work with.

    Read more