No-one enjoys a pandemic, per se, but retailer Pets At Home have cause for celebration. £1 billion sales stem from an upsurge in pet ownership, and this 80" film celebrates the deepened bond between humans and animals.

Your Life, Plus Army Reserve, VMLY&R’s first major Defence Force brand campaign since it regained Defence Force Recruiting turned out to be quite a production for Sweetshop and director, Joel Harmsworth, eighteen months in the making, interrupted several times by both Covid-19 and an extraordinary complex of logistics. Over 50 executions were created across cinema, TV, social and OOH to target different segments of the Australian public at different times.

Recently signed Sweetshop directors Christian & Patrick reflect on the last 20 years in a new feature from Creative Review – discussing the way architecture has influenced their work, the elements that ads often overlook, and the future of music videos.

Disturbingly the Syrian conflict has now been raging for ten years with more than 600,000 people killed or missing and over 13.7 million now living in internal camps or as refugees abroad. Director Paul Nevison's experiences of visiting a such a camp in Lebanon have haunted him ever since and are behind his latest film which captures the resilience and resourcefulness of Syrians trying to protect their families from the horrors of war and displacement.

As part of Sweetshop’s partnership with social enterprise Iconic Steps, director Andrew Chaplin recently presented an Industry Insights session, sharing his advice and experiences with the young people they work with.